{"id":1936,"date":"2025-08-29T22:00:10","date_gmt":"2025-08-29T18:30:10","guid":{"rendered":"https:\/\/www.dego.business\/2025\/08\/29\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%84%d8%a7-%d9%8a%d9%82%d8%aa%d8%b5%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa\/"},"modified":"2025-08-29T22:00:10","modified_gmt":"2025-08-29T18:30:10","slug":"%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%84%d8%a7-%d9%8a%d9%82%d8%aa%d8%b5%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa","status":"publish","type":"post","link":"https:\/\/www.dego.business\/ar\/2025\/08\/29\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%84%d8%a7-%d9%8a%d9%82%d8%aa%d8%b5%d8%b1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d8%aa\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 &#8220;\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221; \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0641\u0642\u0637\u061f"},"content":{"rendered":"<h4>\u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/h4>\n<p>\u062a\u064f\u062e\u0637\u0626 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u064a\u0646 \u062a\u062e\u0644\u0637 \u0628\u064a\u0646 &#8220;\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a&#8221; \u0648&#8221;\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631&#8221;.<br \/>\u0644\u0643\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u064a\u0639\u0646\u064a \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u062f\u0645\u062c: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u064e\u062d\u0629\u060c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0627\u0644\u0644\u0641\u0638\u064a\u0629\u060c \u0648\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<br \/>\u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u064a\u0633 \u0625\u0644\u0627 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u0643\u0644.<br \/>\u062a\u0639\u0645\u0644 \u062f\u0650\u06af\u0648 \u0643\u0648\u0643\u0627\u0644\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a\u060c \u0648\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0648\u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645\u060c \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u062d\u062a\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642.   <\/p>\n<p>&nbsp;<\/p>\n<h5>\u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0627 \u0647\u0648 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a\u061f<\/h5>\n<ul>\n<li>\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0645\u0645\u064a\u0632 \u0627\u0644\u0630\u064a \u064a\u062a\u0634\u0643\u0644 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0646\u0643\u061b \u0646\u062a\u064a\u062c\u0629 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0628\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0631\u0645\u0632 \u0628\u0635\u0631\u064a. <\/li>\n<li>\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a: \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0628\u0646\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0645\u0645\u064a\u0632 \u0648\u0627\u0644\u062f\u0627\u0626\u0645 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0643\u0641\u064a \u0627\u0644\u0634\u0639\u0627\u0631\u061f<\/h5>\n<ol>\n<li>\u0627\u0644\u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645: \u0627\u0644\u062a\u0639\u0631\u0651\u0641 \u0645\u0646 \u062f\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u062f\u0642\u064a\u0642 \u0644\u0627 \u064a\u062a\u062d\u0648\u0651\u0644 \u0625\u0644\u0649 \u062a\u0630\u0643\u0651\u0631. <\/li>\n<li>\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0644\u0645\u0633\u0627\u062a: \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0631\u0627\u0643 \u0639\u0628\u0631 Google\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c <\/li>\n<\/ol>\n<p>\u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u0623\u062c\u0648\u0627\u0621 \u0627\u0644\u0641\u0631\u0639\u061b \u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u0645\u0644 \u0643\u0644 \u0630\u0644\u0643 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n<ol start=\"3\">\n<li>\u0627\u0644\u0642\u064a\u0627\u0633 \u0636\u0631\u0648\u0631\u064a: \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062b\u0644 Share of Search\u060c \u0648NPS\u060c \u0648CLV\u060c \u0648Brand Lift \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0646\u0638\u0627\u0645\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631. <\/li>\n<li>\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0633\u0639: \u0645\u0646 \u062f\u0648\u0646 \u062f\u0644\u064a\u0644 \u0644\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u062a\u0635\u0628\u062d \u0643\u0644 \u062d\u0645\u0644\u0629 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0645\u0624\u0642\u062a\u0629 \u0648\u062a\u0632\u062f\u0627\u062f \u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644. <\/li>\n<li>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u062d\u0648\u0631\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644: \u0631\u0627\u0626\u062d\u0629 \u0627\u0644\u0645\u0643\u0627\u0646\u060c \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649\u060c \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u0627\u0644\u0631\u062f \u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u061b \u062c\u0645\u064a\u0639\u0647\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u0642\u0644 \u0647\u0648\u064a\u0629 \u0648\u0627\u062d\u062f\u0629. <\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h5>\u0645\u0643\u0648\u0651\u0646\u0627\u062a \u0646\u0638\u0627\u0645 \u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u0627\u062d\u062a\u0631\u0627\u0641\u064a<\/h5>\n<ul>\n<li>\u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0631\u0624\u0649: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u0631\u0646\u062f\u0627\u062a \u0627\u0644\u0623\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a\u060c \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644. <\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u064e\u062d\u0629 (UVP): \u0644\u0645\u0627\u0630\u0627 \u0623\u0646\u062a\u061f \u0644\u0623\u064a \u062c\u0645\u0647\u0648\u0631\u061f \u0641\u064a \u0623\u064a \u0633\u064a\u0627\u0642\u061f   <\/li>\n<li>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u0627\u0644\u0646\u0628\u0631\u0629: \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629\u060c \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0627\u0644\u0646\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a\u060c \u0627\u0644\u0642\u0635\u0635\u060c \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. <\/li>\n<li>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629: \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u0623\u0646\u0645\u0627\u0637\u060c \u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0627\u062a\u060c \u0627\u0644\u0631\u0633\u0648\u0645 \u0648\u0627\u0644\u062a\u0635\u0648\u064a\u0631. <\/li>\n<li>\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \/ \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629: \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0648\u0627\u0626\u0645\u060c \u062e\u0637\u0648\u0637 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0627\u0644\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629. <\/li>\n<li>\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062d\u064a\u0629 \u0648\u0627\u0644\u0631\u0642\u0645\u064a\u0629: \u0645\u0646 \u0623\u062c\u0648\u0627\u0621 \u0627\u0644\u0645\u0643\u0627\u0646 \u062d\u062a\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0637\u0644\u0628. <\/li>\n<li>\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 (Brand Governance): \u062f\u0644\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 + \u062e\u0637\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 + \u0644\u0648\u062d\u0629 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a. <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u0641\u064a \u062f\u0650\u06af\u0648 (\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629)<\/h5>\n<p>Discovery: \u0648\u0631\u0634\u0629 \u0639\u0645\u0644 \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0627\u0644\u0646\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. <\/p>\n<p>Research &amp; Insight: \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. <\/p>\n<p>Positioning &amp; Messaging: \u0628\u064a\u0627\u0646 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629\u060c \u0627\u0644\u0646\u0628\u0631\u0629. <\/p>\n<p>Identity System: \u0627\u0644\u0634\u0639\u0627\u0631\u060c \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\/\u0627\u0644\u0644\u0641\u0638\u064a\u0629\u060c \u062f\u0644\u064a\u0644 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a. <\/p>\n<p>Playbook \u0627\u0644\u062a\u0646\u0641\u064a\u0630: \u062d\u0632\u0645\u0629 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u062a\u0642\u0648\u064a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0639\u062f\u0629 \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d. <\/p>\n<p>Launch &amp; Measure: \u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u060c \u0644\u0648\u062d\u0629 \u0645\u0624\u0634\u0631\u0627\u062a KPI (\u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u060c <\/p>\n<p>.( SoS\u060c ROAS<\/p>\n<p>Governance: \u062a\u062d\u062f\u064a\u062b \u062f\u0648\u0631\u064a \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629. <\/p>\n<p>&nbsp;<\/p>\n<h5>\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u062d\u0644\u0651\u0647\u0627 \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u062d\u062f\u0647<\/h5>\n<ul>\n<li>\u062a\u0642\u0644\u064a\u062f \u0627\u0644\u062a\u0631\u0646\u062f\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0645\u0646 \u062f\u0648\u0646 \u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0645\u0648\u0642\u0639.<\/li>\n<li>\u063a\u064a\u0627\u0628 Brand Book \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0641\u064a \u0627\u0644\u0642\u0627\u0626\u0645\u0629\u060c \u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/li>\n<li>\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0630\u0648\u0642\u064a\u0629 \u0645\u0646 \u0641\u0631\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0644\u0627 \u062d\u0648\u0643\u0645\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0629.<\/li>\n<li>\u0639\u062f\u0645 \u0631\u0628\u0637 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u0628\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (AOV\u060c LTV\u060c CAC).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627<\/h5>\n<p>\u2022 \u062d\u0635\u0629 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0645\u0624\u0634\u0631 \u0635\u0627\u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c (NPS)\u060c \u0648\u0645\u0639\u062f\u0644 \u0639\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 (AOV)\u060c \u0648\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS). \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 <\/p>\n<p>&nbsp;<\/p>\n<h5>\u0627\u0644\u0627\u0633\u062a\u0646\u062a\u0627\u062c<\/h5>\n<p>\u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u0641\u0647\u0648 \u0634\u062e\u0635\u064a\u062a\u0647\u0627 \u0648\u0633\u0644\u0648\u0643\u0647\u0627.<br \/>\u0625\u0646 \u0627\u0645\u062a\u0644\u0643\u062a\u064e \u0646\u0638\u0627\u0645 \u0628\u0631\u0627\u0646\u062f \u0645\u062a\u0643\u0627\u0645\u0644 \u0628\u062f\u0644 \u0645\u0644\u0641 \u0634\u0639\u0627\u0631 \u0641\u0642\u0637\u060c \u0641\u0643\u0644 \u062a\u0643\u062a\u064a\u0643 \u062a\u0633\u0648\u064a\u0642\u064a \u0633\u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0628\u0639\u0634\u0631\u0629 \u0623\u0636\u0639\u0627\u0641. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u062a\u064f\u062e\u0637\u0626 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u064a\u0646 \u062a\u062e\u0644\u0637 \u0628\u064a\u0646 &#8220;\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a&#8221; \u0648&#8221;\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631&#8221;.\u0644\u0643\u0646 \u0627\u0644\u0628\u0631\u0627\u0646\u062f\u064a\u0646\u063a \u064a\u0639\u0646\u064a \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u062f\u0645\u062c: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u064e\u062d\u0629\u060c \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u062a\u062c\u0631\u0628\u0629<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1936","post","type-post","status-publish","format-standard","hentry","category-article-ar"],"_links":{"self":[{"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/posts\/1936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":0,"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dego.business\/ar\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}